BYD MEGASTORE
Alexandria, SYDNEY
Project completion: August 2023
LED Type: Synchronised 3D LED Walls
260sqm LED in total
Lymlive Media is extremely proud to present the largest digital experience within an automotive showroom in the southern hemisphere and quite possibly, the world.
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With over 260 sqm of LED, BYD’s Mascot Megastore is a testament to how BYD is reshaping an industry, more specifically, the automotive customers' buying experience. By incorporating a complete digital journey from online browsing to diving digitally in store to back on the roads electrically for a test drive.
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BYD’s on-brand approach to presenting their EV cars in a digital playground for car buyers, enthusiasts and/or environmentally conscious customers is already making waves within the automotive industry and may very well be a snapshot of how brands look to showcase and sell their cars in the near future.
